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Campaign Budget Optimizer
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Budget decisions for growth

Know where to invest your next ad dollar.

Turn your growth goals and available budget into a campaign investment plan. CBO helps you identify where to increase spend, compare allocation strategies, and plan when to invest—with the evidence behind each recommendation and your approval before changes go live.

See how CBO plans for growth Start free trial
Works acrossG Google Adsm Meta⊞ Microsoft
SAMPLE ACCOUNT
Illustrative data
JULY BUDGET OBJECTIVE$48,00017 days remaining
PLAN STATUSDraftFor review
Actual $22,410Planned $23,180
PLANTODAY
$0$24K$48K
RECOMMENDED NEXT MOVE

Consider $84/day more for search

Illustrative increase
PerformanceCoverageMy strategy
NSNon-brand searchCPA 18% below target+$84/day
PMPerformance MaxHold while signal stabilizes$0
Analysis complete2 Review plan Publish lockedExplore a sample plan
Your next investment decision
  1. OpportunityFind candidates for more budget
  2. EvidenceUnderstand what supports the move
  3. AllocationCompare how much and when
  4. ApprovalChoose what goes live

Campaign Budget Optimizer (CBO) helps in-house marketers and agencies turn growth goals into budget decisions for their existing campaigns. Compare investment options, plan daily funding, and keep the evidence and approvals together.

From available budget to an investment plan

You have a growth target. Where should the budget go?

Your reports show what happened. The next decision is harder: which campaigns deserve more funding, how much to allocate, and what needs attention before you increase spend.

Find your next investment opportunity.

See which campaigns show stronger performance signals and which need more evidence before receiving additional budget.

Build the allocation plan.

Compare performance, coverage, and your own strategy. See proposed campaign budgets, daily timing, and the tradeoffs behind each option.

Stay in control as you grow.

Review the evidence, adjust the plan, and approve supported budget changes. Track planned versus actual spend as the month unfolds.

Evidence before expansion

Know what supports the next increase.

CampaignHealth surfaces scale candidates and campaign concerns. ConversionHealth checks whether the conversion evidence is usable. Together, they help explain where an increase deserves consideration and where more evidence is needed.

A larger budget does not have to be spent all at once. CBO explains when part of it remains unallocated.

Forecast
The projected month-end spend based on current pace, remaining budget, and time left.
Recommendation
A proposed budget action with its expected effect, confidence level, and supporting evidence.
Approval
A recorded human decision to accept a plan; publishing remains a separate, explicit action.
CONTROL / 01

Plan the month around your goals.

Compare planned, actual, and forecast spend to see how your investment plan is progressing.

PROOF / 02

Open the recommendation.

Trace the data, assumptions, and trade-offs behind every proposed budget move.

SAFETY / 03

Keep the publish lock visible.

Approval and publishing remain separate events with separate owners and timestamps.

LIVE CHANGESLOCKED
MEMORY / 04

Give every plan a durable home.

The CBO Calendar keeps approved budgets, timing, and planned-versus-actual history together.

For professional marketers and agencies

Make the case for your next investment.

Give your team or client a clear proposal: where to invest, what supports the decision, and what to review next.

Portfolio triage

Know where to look first.

Review account performance and pacing to identify where an allocation decision needs attention.

Client-safe approvals

Separate advice from action.

Recommendations, approvals, and publishing stay distinct—each with its own status, owner, and timestamp.

Decision history

Answer “why did we change this?”

Every recommendation carries the evidence, assumptions, edits, and approval behind the final plan.

Explore every capabilitySee the complete feature map

One controlled workflow

How does Campaign Budget Optimizer work?

CBO turns fragmented platform data into an explicit budget decision without removing the marketer from the process.

  1. 01

    Connect

    Bring in supported ad accounts through official platform connections.

  2. 02

    Review

    See the account’s current budget position, forecast, risk, and data confidence.

  3. 03

    Compare

    Evaluate performance-weighted, coverage, and custom strategies side by side.

  4. 04

    Approve

    Save the chosen plan and publish only after an explicit human action.

Control that holds up in a client meeting

Designed for teams managing other people’s money.

Clear account context, role-aware actions, platform revocation, and a complete approval history belong in the product—not a separate compliance spreadsheet.

Explore platform controls
  • Account isolationKeep client context visible before every decision.
  • Role-aware approvalControl who can review, approve, and publish.
  • Audit-ready historyTrace every recommendation to its evidence and owner.
  • Explicit publish lockNo live budget change without a separate publish action.

Built on documented platform access

CBO uses official platform interfaces and controlled authorization flows. These primary sources define the access patterns behind the product:

Straight answers

Campaign Budget Optimizer FAQ

How CBO helps with increased investment, better allocation, and control.

What is Campaign Budget Optimizer?

Campaign Budget Optimizer helps marketers and agencies decide where to invest in their existing campaigns. It combines budget recommendations, strategy comparison, health checks, daily planning, and human approval.

Can CBO help us increase ad spend?

Yes. CBO helps you evaluate where to increase investment across your existing campaigns, compare allocation strategies, and plan daily budgets against the objective you set. It also shows when tracking gaps, limited data, or growth limits mean part of the budget should remain unallocated. You review and approve supported changes before they go live.

Does CBO make changes without approval?

No. CBO separates analysis, recommendation, approval, and publishing. A person reviews the exact account, calculation, and proposed budget before any supported live change can be published.

Which advertising platforms does CBO support?

Google Ads supports reporting and approved budget and campaign-status changes. Meta Ads is read-only, and Microsoft Advertising supports reading and reporting. GA4 adds analytics context. LinkedIn is sign-in only. Publishing availability differs by platform.

Is CBO built for agencies and in-house marketers?

Yes. In-house teams can evaluate how to fund growth goals and explain investment tradeoffs to leadership. Agencies can compare plans for individual client accounts and keep recommendations, approvals, and decision history together.

How quickly can a team start using CBO?

A team can connect an advertising account, establish a monthly control limit, and review its first budget position in one guided workflow. A software trial is available without a credit card.

Pricing

Simple pricing for budget control

AI recommendations. Human approval. No surprise budget changes.

CBO gives operators a control layer: compare strategies, save plans to the calendar, and review planned vs actual spend before live budgets change.

MonthlyAnnualSave 10%

Starter

$99/mo

For owners and solo marketers who need to understand pacing before changing live budgets.

  • 3 client accounts
  • 2 ad platforms (Google, Meta) after trial
  • 20 AI analysis runs / month
  • 6-month report history
  • CBO Calendar plan saving
  • Planned vs actual spend
  • ConversionHealth Lite tracking confidence
  • 1 team member — solo only
  • CSV export
  • Budget proposals
  • Microsoft Ads platform
Start 14-day software trial
Most Popular

Professional

$399/mo

For experienced marketers who want strategy comparison, calendar planning, and approval control.

  • 10 client accounts
  • 3 ad platforms (Google, Meta, Microsoft)
  • Unlimited AI analysis runs
  • 12-month report history
  • CBO Calendar plan saving
  • Planned vs actual spend
  • ConversionHealth Lite tracking confidence
  • Google Ads publish preview (controlled rollout)
  • Up to 2 team members
  • CSV export
  • Budget proposals
  • Separate client accounts and budgets
Start 14-day software trial

Business

$999/mo

For agencies that need a client-safe budget control layer across Google, Meta, and Microsoft.

  • 25 client accounts
  • 3 ad platforms (Google, Meta, Microsoft)
  • Unlimited AI analysis runs
  • Full report history (unlimited)
  • CBO Calendar plan saving
  • Planned vs actual spend
  • ConversionHealth Lite tracking confidence
  • Google Ads publish preview (controlled rollout)
  • Up to 10 team members
  • CSV export
  • Budget proposals
  • White Label add-on available
Start 14-day software trial

Start one 14-day software trial. No credit card required and no automatic charge.
Trial limits: 3 client accounts, 1 team member, 1 connected platform, and 20 AI analysis runs per month. Reports remain accessible after expiry.

Enterprise: custom quote for a scoped deployment. Contact us.

“I need the judgment of an operator—with the memory and math of a machine.”

Build a clearer plan for the budget you have—and the investment you want to make next.

Start free trial