CBO is AI-assisted budget decision control. Compare budget strategies, simulate custom plans, and see planned vs actual spend before touching live campaigns.
AI with guardrails. Human approval required. No surprise budget changes.
No credit card required.
Three Ways to Plan Your Budget
Move more planned budget toward campaigns with stronger recent signals while keeping pacing rules and approval control visible.
Maintain broader operational coverage, reduce concentration risk, and keep spend aligned with the realities of a full client account.
Adjust daily budgets, estimate the impact, see budget gaps, and save your own plan to the CBO Calendar when operator context matters more than the default recommendation.
Analyze
Compare
Save to Calendar
Approve
Built for business owners trying to understand pacing and experienced marketers who have always wanted a real control layer.
“I just want to stay on budget.”
Set your monthly budget and see where the money should go. CBO explains pacing, planned vs actual spend, and budget gaps in plain English.
Built for owners managing one account where every dollar matters.
“I'm checking pacing across 4 platforms in 5 different tabs every morning.”
One control layer for budget planning, strategy comparison, calendar plans, and approval. Stop reconciling spreadsheets at 11pm on Sunday — see everything at once.
Built for marketers running paid search and paid social in-house at growing brands.
“I'm spending 6 hours a week on budget pacing across 20 client accounts.”
Review every client account, compare budget strategies, and save approved plans with a clear audit trail. Google Ads publish preview is being rolled out as a controlled workflow.
Built for agencies that need control, visibility, and client-safe approvals.
Every recommendation requires your explicit approval. CBO helps you prevent overspend, compare options, save plans to the CBO Calendar, and review live-change previews as controlled publish workflows roll out.
CBO recommends. You approve. No live budgets change without an explicit publish action.
See the pacing logic, campaign trade-offs, planned vs actual spend, and budget implications before anything moves.
Accept, adjust, or ignore a plan. CBO is AI with a leash — decision support, not a black-box bidder.
Useful for one-account owners learning budget pacing and experienced teams managing client risk, pacing pressure, and operator judgement.
After enabling Campaign Budget Optimizer
↓ 39%
CPA reduced
$47.82 → $29.14
↑ 89%
More conversions
vs. prior period
4 hrs
Saved per week
on budget management
3.4×
ROAS improved
from 1.8× baseline
Simulated results based on typical performance improvements. Actual results vary by account.
Before
$47.82
Cost Per Lead
1.8×
ROAS
After Optimizer
$29.14
Cost Per Lead ↓ 39%
3.4×
ROAS ↑ 89%
Spend
$4,230
Clicks
1,842
+12%
Conv.
145
+31%
CPA
$29.14
-39%
Spend
$2,810
Reach
84.2K
Leads
96
CPL
$29.27
Performance Trend
After enabling budget optimization
↑ 89%
More conversions
↓ 39%
Lower cost per lead
4 hrs
Saved per week
3.4×
Return on ad spend
Simulated results based on typical performance improvements. Actual results vary by account.
Every feature is designed to help operators plan, compare, simulate, and approve budget decisions with a clear audit trail.
CBO analyzes campaign performance, pacing, and remaining monthly budget to recommend a daily budget plan you can understand, edit, and approve.
Compare Performance Weighted, Spread Responsibly, and My Strategy before committing to a plan. See the budget gap before you accept.
Monitor actual spend against planned budgets, catch drift early, and keep monthly budgets from turning into end-of-month surprises.
Save approved plans, review planned vs actual spend, and see upcoming budget changes in a clean monthly calendar.
No surprise budget changes. Review the reasoning, edit the numbers, save the plan, and publish only when you explicitly approve.
Manage multiple client accounts under one login. Invite team members, assign roles, and control access per account.
Analyze, compare, simulate, save, and approve. No engineers required.
Connect an account and let CBO read campaign spend, performance, and remaining budget.
Review Performance Weighted, Spread Responsibly, and your own custom plan side by side.
Adjust daily budgets and see whether the plan is under, over, or on target before accepting.
Save approved budgets to the CBO Calendar. Live budgets only change through an explicit publish workflow.
Pricing
Current pricing reflects early rollout access for AI-assisted budget decision control, calendar planning, and approval-first workflows.
Founder pricing for the first 25 customers.
Keep your founder rate as long as your subscription stays active. Pricing will mature as controlled publish previews, outcome learning, and multi-platform planning deepen.
Starter
$99/mo
Solo small businesses
Agency
$1,299/mo
Small to mid agencies
Agency Pro
$2,499/mo
Larger agencies, 75+ accounts
Most demos take less than 20 minutes. We'll walk through your specific use case and show how CBO helps you compare, approve, and control budget decisions.