Every feature is built to do one thing: stop wasted ad spend.
CBO doesn't try to do everything. It pulls performance data from your ad platforms, shows where your budget is leaking, and gives you specific, day-by-day recommendations. You compare, simulate, and approve before live campaigns change.
Daily budget optimization that actually works for your accounts.
Most automation tools optimize bids. CBO optimizes budgets — the part platforms don't touch.
How it works
- Pulls real spend and conversion data across your connected accounts
- Analyzes performance by day-of-week, time-of-month, and seasonal patterns specific to your campaigns
- Generates a daily budget plan that shifts spend toward your best-performing days
- Catches pacing drift before you blow past your monthly budget
- Keeps human approval between AI recommendations and live platform changes
Why it's different
- Day-of-week weighting: Mondays converting 3x better than Fridays? CBO sees it. Adjusts.
- Stress-budget aware: Built specifically for budgets where every dollar matters. Minimum daily budget of $5 to never starve a campaign mid-flight.
- ConversionHealth Lite gates: CBO uses built-in tracking confidence powered by ConversionHealth to avoid guessing when conversion data is unreliable.
- Never recommends pausing campaigns. CBO optimizes within what you have, not by killing what's working.
One dashboard. Every platform. Every dollar.
Stop opening five tabs to figure out where your budget went today. CBO pulls Google Ads, Meta Ads, and Microsoft Advertising into one unified view — campaigns, performance, pacing, all in one place.
Unified performance view
See spend, conversions, CPL, ROAS across every connected platform side by side. Sort, filter, segment by client, by platform, by campaign type.
Cross-platform reallocation
Cross-platform allocation is coming soon after launch validation. Today, CBO focuses on AI Analysis, Budget Calendar planning, and planned vs actual spend visibility.
Native to each platform
CBO reads from official platform APIs. No scraping, no fragile workarounds. Publish controls are rolling out carefully with explicit confirmation and audit history.
Platform support
Every recommendation comes with the math behind it.
CBO uses AI to analyze your historical performance, identify patterns, and generate budget recommendations. Then it shows you exactly how the recommendation was calculated — no black box.
Performance analysis
CBO analyzes weeks of historical data — by day, by hour, by campaign — to identify your real winners and losers. Not just 'this campaign has high CPL' but why: which days, which hours, which audiences.
Per-campaign recommendations
Every recommendation is specific. CBO separates business-hours campaigns from always-on campaigns like Performance Max, then explains the active-day math behind each budget.
"How was this calculated?"
Every recommendation has an open-it-up view that shows: the historical data CBO looked at, the patterns it found, the math it ran, and the assumptions it made. You see why CBO is recommending what it's recommending.
What AI does, by tier.
Every CBO plan includes AI-powered budget recommendations. The difference between tiers is how much CBO can see and how deeply it can analyze.
| Feature | Starter | Professional | Agency | Agency Pro |
|---|---|---|---|---|
| Daily budget recommendations | ||||
| Day-of-week analysis | ||||
| Performance Health score | ||||
| Cross-campaign reallocation | — | |||
| Predictive seasonality | — | |||
| Conversion quality scoring | — | |||
| "How was this calculated?" view | — | |||
| Cross-platform allocation | — | — | — | — |
| Weekly insights summary | — | |||
| Cross-client benchmarking | — | — | ||
| Custom AI tuning | — | — | — |
Most automation tools ask you to trust them on day one. CBO asks us to earn it.
Every recommendation in CBO requires your explicit approval. Always. As CBO learns your accounts and proves its predictions on your data, individual campaigns become eligible for supervised automation. You decide when. You set the guardrails. You can revoke at any time.
Manual approval (default)
Day 1, every day after. Every recommendation is shown to you. You review, edit if you want, and approve before any change touches your accounts. The minimum control you'll ever have is full control.
Supervised automation (earned)
When CBO has demonstrated 30+ days of accurate predictions on your specific data, you can graduate eligible campaigns to supervised mode. CBO applies recommendations within guardrails you set, sends you a daily digest, and offers one-click rollback for the last 24 hours.
Trust Score tracking
See exactly how close each of your accounts is to graduation. ConversionHealth Lite, prediction accuracy, acceptance rate — all visible per account. No surprises, no opacity. Available on Agency and Agency Pro.
Most accounts become eligible within 30–60 days, depending on conversion volume. High-volume accounts qualify sooner.
Built for agencies who manage other people's money.
CBO is structured around the way real agencies work: multiple clients, multiple platforms per client, multiple team members with different responsibilities, full audit trails on every action.
Client account isolation
Each client gets its own scoped data, settings, recommendations, and audit trail. No cross-client data leakage. Switch between clients with one click.
Bulk operations
Approve recommendations across multiple clients at once. Set a budget pacing strategy and apply it to a group. Roll out a new optimization mode to your whole book without clicking 20 times.
Team roles and permissions
Owner, manager, viewer roles. Scope team members to specific clients. Bulk-invite, bulk-revoke, full audit of who did what.
Branded client reports
Generate PDF performance reports with your agency's logo and colors. Share with clients without revealing CBO is the engine. Available on Agency and above.
Every change has a record. Every action has an owner.
CBO logs every recommendation, every approval, every applied budget change, every team member action. You can see exactly what happened, when, and who did it.
Full audit log
Every state-changing operation — recommendation generated, approved, applied, rejected — is logged with timestamp, user, and metadata. Searchable, filterable, exportable.
Recommendation history
Browse every recommendation CBO has ever made on each account. See which were accepted, which were modified, which were rejected. Track your AI's track record over time.
Compliance-ready
Every applied budget change is traceable to the specific approval that triggered it. Useful for client billing audits, compliance reviews, and answering 'why did we change this campaign on March 14th?'
Hard caps that catch you before you blow past them.
If a Meta campaign hits its monthly spend cap, CBO can automatically pause it — and reactivate it on the 1st of the next month. Set the cap, walk away.
- Per-campaign or per-account monthly cap
- Automatic pause when cap is hit
- Automatic reactivation on the 1st (with one-click override)
- Email notification when cap is hit
- Available on Meta Ads (other platforms coming as APIs allow)
Why this matters
Meta's own daily budget caps don't enforce monthly limits. A campaign with $50/day budget can still spend $1,800 in a month. CBO catches it.
Your business doesn't run the same way every day. Your budget shouldn't either.
Public holidays (auto-detected)
CBO automatically detects public holidays for your country and adjusts recommendations accordingly. No more spending Memorial Day budget like it's a Tuesday.
Custom blackout dates
Block out specific dates — product launches, slow seasons, client-specific events. CBO won't allocate budget to those dates and will redistribute to the days that matter.
How it works
Up and running in minutes. No engineers required.
Step 1
Connect your ad accounts
Link Google Ads, Meta, and Microsoft Advertising in a few clicks. Your campaigns and performance data sync automatically.
Step 2
Set your budget and goal
Complete your AI Profile with budget range, goal, operating days, operating hours, and account context.
Step 3
Compare, simulate, and save
AI Analysis builds budget options. You compare strategies, simulate My Strategy changes, and Save to CBO Calendar before any live publishing.
Things CBO won't do, even if you ask it to.
Important promises for buyers in this category who've been burned by automation.
CBO will never:
- Auto-apply changes without your approval (unless you've earned and explicitly enabled supervised mode)
- Recommend pausing your campaigns
- Recommend a daily budget below $5 (we never starve campaigns)
- Make recommendations on accounts where conversion data isn't trustworthy
- Sell, share, or train AI models on your ad data
- Lock you into long contracts — cancel anytime
Enterprise-grade infrastructure. Indie pricing.
Native API integrations
Google Ads API, Meta Marketing API, Microsoft Advertising API
OAuth security
Encrypted token storage, automatic refresh, per-platform revocation
GDPR & CCPA compliant
Full Privacy Policy and Data Deletion controls
99.9% uptime
Hosted on Vercel, monitored 24/7
Audit-ready
Full action logging, retained for 12 months
No data resale
Your data is yours. Period.
See it on your accounts.
Most demos take less than 20 minutes. We connect to your real Google Ads or Meta account (or a sandbox) and walk through what CBO would optimize, specifically for you.
Book a 20-minute walkthrough