From a growth target to a campaign budget plan.
Decide where to increase investment, compare your options, and put the plan on the calendar. CBO connects recommendations, measurement confidence, and approval in one workflow.
Decide where to increase investment
Start with existing campaigns, your chosen budget objective, and the evidence available for each recommendation.
Campaign investment recommendations
See which campaigns CBO proposes to scale, maintain, reduce, or review first. Each proposal connects the budget decision to the available performance evidence.
Why this changed
Every campaign-level recommendation carries reason tags and a plain-language explanation of what in your data moved the number.
Schedule review
Reads your account's operating hours and flags spend landing outside them.
Compare performance, coverage, and your strategy
Compare a plan that prioritizes stronger signals with one that preserves broader coverage. Enter your own allocations and review the estimate before choosing a strategy.
Holiday awareness
Known dates are accounted for in the plan.
A plan for the budget you choose
Set your monthly objective, including an increase, and evaluate the proposed allocation. CBO accounts for spend already recorded and shows when part of the budget lacks supported headroom.
Ask CBO about the decision
Eligible paid users can ask about authorized results and the reasoning behind a plan. Guided Help explains the next steps. The assistant cannot save, approve, or publish changes.
Copy for your AI
One button copies the entire plan — strategy, trade-off, schedule findings, every campaign's current and recommended budget, the change, the reason tags, and the explanation — as a self-contained briefing you can paste into the model you already use. Have another model check our work. Campaign names only; no account, customer, or property identifiers leave the tool.
Check what supports the growth decision
Before increasing investment, understand the campaign conditions and whether the conversion evidence is usable.
Tag Health Audit
Review available GA4 tracking signals and measurement concerns, such as key events with no recorded conversions, before relying on them for an investment decision.
ConversionHealth
Check whether connected platforms provide usable conversion evidence. Findings explain when the numbers support a budget decision and when confidence is limited.
CampaignHealth
Review campaign goals, budget structure, measurement, and scale candidates. Findings can inform or constrain a recommendation; the overall score is not proof of future returns.
Plan when to invest
Align daily funding with operating days, holidays, and the timing you approve.
Plan around your operating days
Account for operating days and closed dates in the Budget Calendar. Review any campaign pause or activation separately before it changes a live account.
Platform-correct behavior
On Google, campaigns pause and re-enable directly. On Meta and Microsoft the schedule stays a plan — CBO shows you what to change and you make the change in the platform.
Approve now or schedule an exact change
Publish an approved Google Ads change now, or separately approve the exact budgets, statuses, and future time. Saving a calendar draft does not schedule or publish it.
You authorize the execution
Publishing requires the appropriate account permissions and approval. Managed campaign status changes also require the operating-schedule consent. CBO does not decide to apply a new recommendation on its own.
Keep the investment plan on track
Monitor the budget you choose, respond to changing conditions, and review every supported live change.
Daily budget recalculation
Recomputes each campaign's daily budget against month-to-date spend and the days remaining, in the account's own timezone.
Campaign budget guardrails
Active-day budget checks help prevent unsupported settings. Closed days can receive zero in the plan, while campaign status changes require separate approval.
Check proposed budget settings
Proposed budget settings are checked against configured limits before publishing. Ad platforms still control actual delivery; a setting check is not a guarantee of exact spend.
Preview, approve, push
Every change is shown as a diff against what is live now. Nothing reaches your ad account until you press the button.
Budget protection
Escalating email alerts at 90% of your monthly cap and again when you reach it, so you know before your finance team does. CBO does not change anything automatically — the alert tells you; you decide.
Day-of-week weighting
Allocates more budget to the days that historically convert and less to the days that do not.
Audit log
Every push, schedule change, and status change writes a permanent entry attributed to the person who made it. Useful when a client asks why a budget moved in March.
Platforms
| Platform | Status |
|---|---|
| Google Ads | Reporting plus approved budget and campaign-status changes, including separately approved scheduled publishing. |
| Google Analytics 4 | Read-only, multiple properties, with a property switcher |
| Microsoft Advertising | Read and reporting |
| Meta Ads | Read-only. Campaign and performance data is imported; CBO does not change Meta campaigns or budgets. |
| Sign-in only. Ad data is not available. |
Trust and security
Tokens encrypted at the column
OAuth tokens are AES-256-GCM encrypted in the database — not only protected by disk-level encryption underneath.
Scoped revocation
Disconnecting revokes the Google grant only when no other Google-backed connection survives, so disconnecting Analytics does not silently kill your Ads connection.
Separated authority
Running an analysis and publishing a budget are different permissions. A team member can have one without the other.
Multi-client
Separate client accounts, each with its own connections, budgets, and team access.
Human control at every live change
Recommendations help you decide. You retain authority over what changes in the advertising account.
CBO will never:
- Apply a change you have not previewed and approved
- Recommend pausing a campaign for performance reasons — that is a decision for the person who owns the account
- Treat a closed day as a reason to spend; closed dates can receive zero in the plan
- Sell, share, or train AI models on your ad data
- Lock you into a long contract — cancel anytime
Growth planning includes knowing when to wait. CBO can leave part of your budget unallocated when evidence or growth limits do not support more spending.
Infrastructure
Native API integrations
Google Ads API, Meta Marketing API, Microsoft Advertising API
OAuth security
Encrypted token storage, automatic refresh, per-platform revocation
Privacy controls
Full Privacy Policy and data deletion controls
Explore your next investment decision.
Book a walkthrough of campaign recommendations, strategy choices, and daily planning. See how CBO helps evaluate increased investment while keeping you in control.
Book a 20-minute walkthrough