Campaign Budget Optimizer platform

The operating layer for paid media budgets.

Turn scattered platform data into an explicit daily decision: what is on track, what is drifting, what should move, and who approved it.

Book a walkthrough Start a 14-day trial

Northstar Dental · July● Synced 2m ago

MONTHLY CONTROL LIMIT$48,000

98% on track

Forecast month-end$47,620

Recommended next moveShift $84/day

Publish stateLocked

What CBO replaces

Not the ad platforms. The spreadsheet between them.

Native platforms are strong at delivering ads. They are not designed to protect a shared monthly limit across accounts, preserve the rationale behind a budget move, or give an agency a durable approval record. CBO supplies that missing control layer.

See the full feature map

Inside the operating layer

From portfolio drift to a controlled platform change.

Demo-safe product views show how CBO keeps the budget position, recommendation evidence, approval, and exact publish action in one traceable workflow.

Campaign Budget Optimizer portfolio control dashboard showing managed budget, month-end forecast, decision queue, and pacing chart — 01 · Portfolio controlSee the month, not another daily snapshot.
Planned, actual, and forecast spend stay visible beside the accounts that need a decision.

CBO recommendation review showing budget reallocation evidence and human approval controls — 02 · Recommendation reviewEvidence and approval stay together.

CBO publish safeguard preview showing exact Google Ads budget changes before publishing — 03 · Publish controlPreview the exact live change.

Three problems, one workflow

Move from “what happened?” to “what do we do next?”

CBO is designed for the daily operating questions that reporting dashboards leave unresolved.

Control 1

Pacing drift

Know which accounts will miss or exceed their limit before the month closes.

Forecast early

Control 2

Fragmented evidence

Bring budget, performance, calendar context, and tracking confidence into one decision.

Review the evidence

Control 3

Unsafe automation

Keep recommendations, approvals, and publishing separate—with a person between each step.

Approve explicitly

The control surface

Everything needed to make—and defend—the budget decision.

Quiet accounts stay quiet. Exceptions arrive with context, confidence, and a clear next action.

Forecast

See the whole month.

Compare current pace, planned spend, and projected month-end before an overage becomes urgent.

Compare

Open the recommendation.

Review multiple strategies, projected impact, assumptions, and confidence—not a black-box score.

Govern

Keep the publish lock visible.

Saving, approving, and publishing remain separate actions with clear ownership.

Plan

Give every plan a durable home.

Save approved strategies to the budget calendar and compare planned versus actual spend.

Audit

Answer why it changed.

Preserve the evidence, recommendation, edits, owner, approval, and final action.

Triage

Start with the accounts at risk.

Sort a portfolio by urgency and data confidence so operator attention goes where it matters.

Controlled workflow

How CBO turns data into a governed action.

Every stage has a distinct purpose and status. No recommendation can quietly become a live platform change.

01
Connect
Authorize the ad accounts and choose the exact client context.
02
Review
Inspect pacing, forecast, tracking confidence, and the evidence behind the alert.
03
Compare
Evaluate strategies and save the chosen plan to the calendar.
04
Approve
Record the human decision; publish separately when the plan is ready.

Launch pricing

Choose the operating model that matches your portfolio.

Founding prices remain locked while the subscription stays active. See the pricing page for full limits and plan details.

Plan	Monthly	Best for
Starter	$49/mo	Owner-operators	View plan →
Professional	$199/mo	In-house performance teams	View plan →
Agency	$649/mo	Multi-client teams	View plan →
Agency Pro	$1,249/mo	Multi-client teams	View plan →