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Campaign Budget Optimizer platform

Turn growth goals into campaign investment decisions.

See which existing campaigns may merit more funding, compare how to allocate your budget, and plan when to invest. CBO explains the evidence and tradeoffs before you approve a change.

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Northstar Dental · sample planIllustrative data
BUDGET OBJECTIVE$48,000
For review
Forecast month-end$47,620
Recommended next moveConsider +$84/day
Publish stateLocked

The investment question

You have the reports. Where should the next dollar go?

A performance report tells you what happened. Deciding where to increase funding takes another step: compare campaign evidence, weigh coverage against concentration, and turn the choice into daily budgets. CBO helps you build that plan.

See the full feature map

Inside the planning workflow

From investment evidence to an approved plan.

Demo-safe product views show how CBO keeps the budget position, recommendation evidence, approval, and exact publish action in one traceable workflow.

Campaign Budget Optimizer portfolio control dashboard showing managed budget, month-end forecast, decision queue, and pacing chart
01 · Portfolio controlSee the month, not another daily snapshot.

Planned, actual, and forecast spend stay visible beside the accounts that need a decision.

CBO recommendation review showing budget reallocation evidence and human approval controls
02 · Recommendation reviewEvidence and approval stay together.
CBO publish safeguard preview showing exact Google Ads budget changes before publishing
03 · Publish controlPreview the exact live change.

Three problems, one workflow

Move from “what happened?” to “what do we do next?”

CBO is designed for the daily operating questions that reporting dashboards leave unresolved.

Decision 1

A bigger budget, an unclear allocation

Leadership wants growth, but which existing campaigns should receive the additional funding?

Compare allocations
Decision 2

Strong numbers, uncertain evidence

Reported conversions may not be reliable enough to justify the next increase.

Check the evidence
Decision 3

An opportunity without a plan

A campaign looks promising, but the team still needs to agree on the amount, timing, and approval.

Plan and approve

Your investment toolkit

Compare the opportunity, the amount, and the timing.

Use campaign recommendations and health evidence to build a plan against the budget objective you choose.

Forecast

See the whole month.

Compare current pace, planned spend, and projected month-end against the investment objective you set.

Compare

Open the recommendation.

Review multiple strategies, projected impact, assumptions, and confidence—not a black-box score.

Govern

Keep the publish lock visible.

Saving, approving, and publishing remain separate actions with clear ownership.

Plan

Give every plan a durable home.

Save approved strategies to the budget calendar and compare planned versus actual spend.

Audit

Answer why it changed.

Preserve the evidence, recommendation, edits, owner, approval, and final action.

Triage

Find where a decision is needed.

Review performance and pacing across client accounts, then open the account that needs a closer look.

Controlled workflow

How CBO helps plan your next investment.

Every stage has a distinct purpose and status. No recommendation can quietly become a live platform change.

  1. 01

    Connect

    Authorize the ad accounts and choose the exact client context.

  2. 02

    Review

    Inspect pacing, forecast, tracking confidence, and the evidence behind the alert.

  3. 03

    Compare

    Evaluate strategies and save the chosen plan to the calendar.

  4. 04

    Approve

    Record the human decision; publish separately when the plan is ready.