0135%
Goal achievement
Is spend producing enough goal volume and efficiency to justify the current allocation?
CampaignHealth V2 · built into CBO
Know what is healthy enough to scale.
CampaignHealth evaluates whether goals, budgets, measurement, and campaign structure support the next investment decision—then shows exactly what helped, what hurt, and what limited confidence.
Northstar Dental · latest scanV2 · COMPLETE
OVERALL CAMPAIGN HEALTH82
HealthyMeasurement coverage94%
Open risks3 prioritized
Top opportunityScale qualified demand
Effectiveness before activity
A campaign can be active and still be unhealthy.
Delivery alone does not tell you whether a campaign is earning its budget, collecting enough evidence, or creating an account structure the team can manage. CampaignHealth turns those conditions into a weighted, explainable account score without pretending every signal is equally important.
Five measured pillars
The score follows the decision—not vanity activity.
Goal and budget evidence carry most of the weight. Measurement confidence can cap the result when the underlying data cannot support a stronger conclusion.
0225%
Budget health
Are budgets fragmented, floor-dependent, or in conflict with the account’s allocation plan?
0320%
Measurement confidence
Is the available conversion evidence strong enough to support the score and recommendations?
0410%
Best practices
Do campaign structure, budget density, and naming make the account easier to operate and audit?
0510%
Opportunities
Where does the evidence support careful scaling or waste reduction?
Reading the result
A health score is a decision aid, not a verdict.
The overall number summarizes the available evidence. The score band helps set the urgency, while the pillar results, confidence limits, and finding ledger explain what the team should investigate next.
| Score band | What it means | Practical next decision |
|---|---|---|
| 85–100Strong evidence | Goals, budget allocation, measurement, and campaign structure are broadly aligned. Remaining findings are usually incremental rather than foundational. | Review the named opportunities, confirm there is enough marginal demand, and scale selectively instead of increasing every campaign equally. |
| 70–84Healthy with conditions | The account can support normal optimization, but one or more risks may weaken the next budget move or reduce confidence in the expected outcome. | Resolve the highest-weight negative driver, preserve what is working, and test the next allocation change with a clear approval and observation window. |
| 50–69Material risk | Fragmented budgets, weak goal evidence, measurement uncertainty, or account structure issues are materially affecting the result. | Stabilize measurement and campaign roles before making a broad scale decision. Use the finding ledger to separate urgent fixes from lower-impact cleanup. |
| 0–49Not ready to scale | The evidence does not support a confident investment decision. A low score may reflect genuine performance problems, poor data coverage, or both. | Pause expansion, verify conversion evidence, consolidate avoidable fragmentation, and rerun the diagnostic after enough new data has accumulated. |
How professional teams use it
An in-house team can use CampaignHealth before a monthly budget review to identify which account conditions deserve discussion. An agency can use the same framework across client accounts to prioritize analyst time, document why a recommendation was made, and keep a score change tied to observable evidence. Portfolio leaders can compare review urgency without pretending that accounts with different goals are directly interchangeable.
What the score does not claim
CampaignHealth is not a guarantee of future performance, a substitute for incrementality analysis, or a universal benchmark of market potential. It does not treat ad-platform optimization scores as proof that an account is healthy. A high score means the measured account conditions support the next decision with stronger evidence. It does not mean every campaign should receive more budget, and it never authorizes a live account change by itself.
What the diagnostic checks
CampaignHealth looks for the conditions that weaken a budget decision.
It does not reward activity for activity’s sake. Checks focus on whether the account has enough signal, a clear campaign structure, and a defensible relationship between goals and spend.
Account structure and budget evidence
CampaignHealth reviews how the account is organized and whether available budget is concentrated enough to produce useful evidence.
- Campaign sprawl and thin daily budgets
- Near-duplicate campaign names and unclear roles
- Budget fragmentation and floor dependency
- Allocation conflicts between campaign behavior and the account plan
Goal and measurement evidence
The score also asks whether performance and conversion evidence are strong enough to support the next recommendation.
- Goal-efficiency gaps and low goal volume
- New campaigns or campaigns with limited recent data
- ConversionHealth confidence and critical tracking issues
- Scale and waste-reduction opportunities with explicit confidence
- Score
- A weighted summary of measured campaign effectiveness across five V2 pillars—not a platform optimization score.
- Coverage
- The share of relevant evidence available for the review, including recent campaign, budget, performance, and measurement inputs.
- Score cap
- A visible ceiling applied when data coverage or measurement confidence cannot support a stronger conclusion.
Why this score
Every number comes with its evidence and its limits.
CampaignHealth exposes the reasoning a professional marketer needs before using the score in a client or budget conversation.
Goal volume remains efficient.
Qualified conversions increased while cost per outcome stayed inside the account’s recent range.
Budget is spread too thin.
Several active campaigns are operating below the daily evidence level needed for confident decisions.
One conversion gap remains.
The latest ConversionHealth result reduces certainty until browser and server events are reconciled.
Last 30 days · 94% coverage
Coverage, score caps, excluded signals, and the exact scoring version remain visible with the result.
Prioritized findings
Move from a health score to the next useful review.
Issues are grouped by severity and campaign context. Opportunities include confidence so scaling advice never reads like certainty.
Catch structure that is spread too thin.
Detect campaign sprawl, thin daily budgets, duplicate naming patterns, and unclear campaign roles.
Review consolidation before scalingFind allocation conflicts.
Surface fragmentation, floor dependency, and campaign budgets that conflict with the account plan.
Resolve the constraint firstSeparate scale from waste reduction.
Show where performance evidence supports additional investment—or where spend can be reduced carefully.
Confidence travels with the recommendationTwo different health questions
ConversionHealth checks the signal. CampaignHealth checks the campaign.
Can we trust the measurement?
Read-only checks for conversion events, matching, attribution, and setup integrity.
Explore ConversionHealthIs the account effective enough to scale?
Weighted campaign scoring that uses measurement confidence as part of the evidence.
A repeatable review
How CampaignHealth fits the operating workflow.
CampaignHealth runs as a diagnostic. Recommendations remain advisory until a person reviews and acts through the controlled CBO workflow.
- 01
Collect
Bring together recent campaign, performance, budget, and measurement evidence.
- 02
Score
Evaluate the five weighted pillars and apply any confidence caps.
- 03
Explain
Show positive drivers, negative drivers, risks, opportunities, and excluded signals.
- 04
Review
Take the finding into CBO without applying any live change automatically.
Primary data and measurement references
Built around documented campaign evidence.
CampaignHealth interprets account data inside CBO. Platform reports remain the source of record, and measurement quality remains a limit on every conclusion.
- Google Ads API reporting documentation explains the campaign and performance reporting resources available through Google Ads.
- Meta Marketing API documentation describes supported advertising account, campaign, and insights interfaces.
- Microsoft Advertising report types documents performance, budget, and change-history reporting.
- IAB Campaign Data Standards addresses consistent campaign-data structure for measurement and comparison.
- MRC Outcomes and Data Quality Standards provides an industry framework for data quality and advertising-outcome measurement.
Straight answers
CampaignHealth FAQ
What teams need to know before using a diagnostic score in a budget decision.
What does CampaignHealth measure?
+
CampaignHealth V2 measures goal achievement, budget health, measurement confidence, best practices, and opportunities using recent campaign, performance, budget, and ConversionHealth evidence.
Does CampaignHealth automatically change campaigns?
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No. CampaignHealth is diagnostic. It identifies risks and opportunities, explains the evidence, and recommends a review path. Live changes remain separate, explicit human actions in CBO.
How is CampaignHealth different from ConversionHealth?
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ConversionHealth evaluates whether conversion signals are trustworthy. CampaignHealth evaluates whether campaigns are effectively structured, funded, measured, and progressing toward their goals. CampaignHealth uses ConversionHealth as a confidence input.
Why can a CampaignHealth score be capped?
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A score can be capped when measurement confidence or data coverage is too limited to support a stronger conclusion. The product shows the cap and its reason instead of presenting false precision.