Uneven demand
One market is constrained while another cannot spend, but equal allocation hides the difference.
Campaign Budget Optimizer for multi-location advertisers
Protect local commitments while moving portfolio opportunity.
See which locations are constrained, which can absorb more demand, and which budget floors cannot be crossed.
Where control breaks
The operating problem is larger than the dashboard.
Protected floors
Local commitments and co-op requirements make a theoretically efficient reallocation operationally invalid.
Thin evidence
Low-volume locations create noisy conversion rates that invite overreaction.
The control model
The portfolio can respond to demand without erasing the commitments that make each market distinct.
- 01
Preserve contractual and strategic location-level budget floors.
- 02
Compare mature evidence across compatible market groups.
- 03
Cap moves when local conversion evidence is incomplete.
- 04
Record which locations funded and received each reallocation.
What the record proves